Our privacy policy for inquiries, scheduling, event registration, and online product requests.
This Privacy Policy applies to Raceline Performance (“we,” “us,” or “our”) and governs the collection, use, and disclosure of personal information when you visit our website at racelineperformance.com, use our services, or interact with us in any way. By using our website, you agree to the terms of this policy.
We collect information you provide directly to us when you use our services, make a purchase, register for a track event, or contact us. This includes:
•Personal Identification Information: Name, email address, phone number, and mailing address.
•Payment Information: Credit card details and billing address (processed securely through our payment provider — we do not store full card numbers).
•Vehicle Information: Make, model, year, and modification details you share when booking services.
•Usage Data: Pages visited, time spent on site, browser type, IP address, and referring URLs collected automatically via cookies and analytics tools.
•Communications: Records of emails, messages, or inquiries you send us.
We use the information we collect to:
•Process and fulfill service bookings, product orders, and event registrations.
•Send transactional emails such as booking confirmations, receipts, and service updates.
•Respond to your questions, comments, and support requests.
•Send promotional communications about new services, products, and events — only if you have opted in.
•Improve our website, services, and customer experience through analytics.
•Comply with legal obligations and enforce our terms.
•Prevent fraud and ensure the security of our systems.
We do not sell, rent, or trade your personal information to third parties. We may share your data only in the following circumstances:
•Service Providers: Trusted third-party vendors who assist us in operating our website, processing payments, or delivering services (e.g., payment processors, email platforms). These parties are contractually obligated to protect your data.
•Legal Requirements: When required by law, court order, or governmental authority.
•Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
•With Your Consent: In any other case where you have explicitly authorized us to share your information.
Our website uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small text files stored on your device that help us:
•Remember your preferences and settings.
•Analyze site traffic and usage patterns.
•Deliver relevant content and advertisements.
You can control cookie settings through your browser preferences. Note that disabling certain cookies may affect the functionality of our website. We use Google Analytics to understand how visitors interact with our site — this data is aggregated and anonymized.
We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Specifically:
•Customer account and transaction records are retained for 7 years for tax and legal compliance.
•Marketing preferences and communication history are retained until you unsubscribe or request deletion.
•Website analytics data is retained for up to 26 months.
When data is no longer needed, we securely delete or anonymize it.
Depending on your location, you may have the following rights regarding your personal data:
•Access: Request a copy of the personal information we hold about you.
•Correction: Request that we correct inaccurate or incomplete data.
•Deletion: Request that we delete your personal data, subject to legal obligations.
•Opt-Out: Unsubscribe from marketing communications at any time via the link in any email or by contacting us directly.
•Data Portability: Request your data in a structured, machine-readable format.
To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days.
We implement industry-standard security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These include:
•SSL/TLS encryption for all data transmitted between your browser and our servers.
•Secure, access-controlled storage for customer records.
•Regular security audits and vulnerability assessments.
•Limited employee access to personal data on a need-to-know basis.
While we take every reasonable precaution, no method of transmission over the internet is 100% secure. We encourage you to use strong passwords and keep your account credentials confidential.
Our website may contain links to third-party websites, social media platforms, or partner services. This Privacy Policy applies only to our website. We are not responsible for the privacy practices of external sites and encourage you to review their policies before providing any personal information.
Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected data from a minor, please contact us immediately and we will take steps to delete it.
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the “Last Updated” date at the top of this page and, where appropriate, notify you by email. Your continued use of our website after any changes constitutes your acceptance of the updated policy.
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
•Email: [email protected]
•Phone: (310) 555-0192
•Mail: Raceline Performance, 4821 Performance Blvd, Torrance, CA 90503
We are committed to resolving any privacy concerns promptly and transparently.
